Commedia dell’ Arte Essay -- essays research papers fc

The first question is why use "commedia dell' arte" as a training tool for modern actors at all, since drama and the business of acting has hopefully moved on since the Italian Comedians finally left Paris. The fact remains, however, that the dominant form of acting today that both exists as the aspiring young actor's performance role model and as a category of performance in itself is T.V. naturalism. We are lucky in that something both inspirational and technical has survived from those heady times. When contemporary acting technique does not provide all the answers that actors may be looking for, it is not surprising that they look towards the past for inspiration. It is in this grey area between researching historical certainties and reconstructing guessed at acting technique that we must look. These Martinellis and Andreinis were the superstars of their day and the question that most often gets asked is "how did they do it?"(Oliver Crick). The fact that some of these performers were verging on genius is without dispute. This fact alone does not help us at all in training a contemporary performer. What can help us, though, is the wide variety of theories concerning the acting techniques, styles and training of these late entertainers. In a sense it is irrelevant where these theories come from and even how historically correct they are. As an actor (and a trainer of actors) one has a duty to choose what will work for an audience and to ignore the rest. The current historical theory as to how Isabella Andreini performed a particular "lazzi" might come from an impeccable source, but if a contemporary audience is unappreciative, then dump it quick, and on with something will work. There may be a case for re-creating "commedia dell'arte" as it was done, but does this really help the modern actor? Even in the more old-fashioned drama school period movement is meant to help an actor interpret a historical role, and is not mean't as an end in itself (David Claudon). One solution is to approach an actor at the beginning of their training, and see where knowledge of "commedia dell'arte" and its performance can expand a performer's range. The contemporary young actor's most familiar performance role model is that of televisi... ...terisation (Claudon). It may not be the whole answer, but it certainly plugs a few gaps that naturalism leaves open. "Commedia dell'arte" is also beneficial in any study of acting because it utilises a theatrical grammar, as well as a very intimate relationship with the audience (Crick). Now we can only wait until The Globe reopens to experiment with these theories in a purpose-built theatre. Works Cited Claudon, David. A Thumbnail History of Commedia Dell’Arte. 15 Oct. 2003 . Crick, Oliver. â€Å"The Uses of Commedia Dell'Arte in Training the Modern Actor.† Austin Commedia Society. 27 Nov. 2003 . Gordon, Mel. â€Å"Lazzi: the Comic Routines of the Commedia Dell’Arte.† New York; Performing Arts Journal Publications, c1983 (1992 printing). Lea, Kathleen M. â€Å"Italian Popular Comedy; a Study in the Commedia Dell’Arte, 1560- 1620, with special reference to the English stage.† New York: Russell & Russell, 1962. Rudlin, John. â€Å"Commedia Dell’Arte: an Actor’s Handbook.† London; New York: Routledge, 1994.

Heathcliff: Made A Villain By Love Essay -- essays research papers

Love is a two way street. In order for love to work it must be given and returned. If love is left unfulfilled it can lead a person to be spiteful, vengeful, and at the extreme villainous. In Emily Bronte's novel, Wuthering Heights, Heathcliff is the villain because he is frustrated about his unrequited love for Cathy. Heathcliff's villainy is apparent in how he treats the Earnshaws, degrading Hindley and Hareton just as Hindley did him. This is also shown in his actions against the Lintons. Heathcliff hates the Lintons because Cathy married Edgar. Heathcliff uses his treachery to steal away the Linton fortune and to degrade their offspring. Heathcliff's villainy is finally shown in how he treats Cathy herself. He loves her so much he hates her. He feels that Cathy betrayed her heart and married Edgar. Heathcliff as the villain is first shown in his actions against the Earnshaws. When Heathcliff returns to Wuthering Heights after several years, his frustration leads him to exact revenge on Hindley Earnshaw. Heathcliff blames Hindley for Cathy not returning his love and becoming married to Edgar. Hindley reduced Heathcliff to such a status that it would ruin Cathy to marry him. Heathcliff's villainy is shown when he returns the favour to Hindley, reducing him and his son Hareton to servant class. This is apparent when Heathcliff is talking to Nellie about his joy in degrading Hareton, he says, I've pleasure in him!...He has satisfied my expectations - if he were born a fool I should not enjoy it half so much - But he's no fool; and I can sympathise with all his feelings, having felt them myself - I know what he suffers now, for instance exactly - it is merely a beginning of what he shall suffer though. And he'll never be able to emerge from his bathos of coarseness, and ignorance. I've got him faster than his scoundral of a father secured me, and lower; for he takes a pride in his brutishness. (252-253) This is also shown when Heathcliff accidentally saves Hareton from certain death. This is apparent when Nellie says, "A miser who has parted with a lucky lottery ticket for five shillings, and finds next day he has lost in the bargain five t... ...thout her. His villainy is also shown when he talks to Cathy when she is sick. He condemns her for breaking both his heart and hers. This is apparent when Heathcliff says, "Why did you betray your own heart, Cathy? I have not one word of comfort - you deserve this. You have killed yourself...They'll blight you - they'll damn you. You loved me - then what right did you to leave me?...I have not broken your heart - you have broken it - and in breaking it, you have broken mine." (197) This quote shows Heathcliff's anger, and his blaming of Cathy for his becoming a villain. Heathcliff as the villain is shown through his actions towards people. In the novel, Wuthering Heights, Heathcliff is a villain. He is a villain because of his unrequited love for Cathy. His villainy is shown though his actions towards the Earnshaws, a famliy that degraded him, the Lintons, the people he believes stole Cathy away from him, and Cathy herself, the woman he feels betrayed her heart and his love. Heathcliff felt that he did not have Cathy's love, when all the time he truly owned her heart. Without love being returned jealousy and anger could make villains of all.

Portrayal of Puritan Society in Hawthornes The Scarlet Letter :: Scarlet Letter essays

Portrayal of Puritan Society in Hawthorne's The Scarlet Letter      Ã‚  Ã‚   In the introductory sketch to Nathaniel Hawthorne's novel the "The Scarlet Letter", the reader is informed that one of the author's ancestors persecuted the Quakers harshly. The latter's son was a high judge in the Salem witch trials, put into literary form in Arthur Miller's "The Crucible" (Judge Hathorne appears there). We learn that Hawthorne feels ashamed for their deeds, and that he sees his ancestors and the Puritan society as a whole with critical eyes. Consequently, both open and subtle criticism of the Puritans' practices is applied throughout the novel.       Hawthorne's comments have to be regarded in the context of the settlers' history and religion. They believe that man is a creature steeped in sin, ever since Adam and Eve's fall from innocence. To them, committing the original sin strapped human beings of their own free will, so that God now decides about their lives. Everything that happens is seen as God's will, and providence plays an important role.       Through the sacrifice and righteousness of Christ, however, there is a chance for people to be saved. One cannot definitely know who will be saved, although pious and faithful people are of course more likely to. The experience of conversion, in which the soul is touched by the Holy Spirit, so that the believer's heart is turned from sinfulness to holiness, is another indication that one is of the elect. Faithfulness and piety, rather than good deeds are what saves people. If someone has sinned, public confession is believed to take some of the burden of this sin off him.       The initial reason for the Puritans to leave their homes was the treatment they had to suffer from in their native England. They were brutally persecuted and were not allowed to practise their religion, because they said that the beliefs taught by the Anglican church were against the Bible. When they arrived in the New World, they were confronted with numerous threats from the outside. Their trying to take land away from the Indians caused many fights and attacks. Moreover, they had to deal with the total wilderness surrounding them. Under these frontier conditions, they needed harmony and peace inside the community in order to survive.       As a result, Hawthorne's founding fathers immediately saw the necessity to Portrayal of Puritan Society in Hawthorne's The Scarlet Letter :: Scarlet Letter essays Portrayal of Puritan Society in Hawthorne's The Scarlet Letter      Ã‚  Ã‚   In the introductory sketch to Nathaniel Hawthorne's novel the "The Scarlet Letter", the reader is informed that one of the author's ancestors persecuted the Quakers harshly. The latter's son was a high judge in the Salem witch trials, put into literary form in Arthur Miller's "The Crucible" (Judge Hathorne appears there). We learn that Hawthorne feels ashamed for their deeds, and that he sees his ancestors and the Puritan society as a whole with critical eyes. Consequently, both open and subtle criticism of the Puritans' practices is applied throughout the novel.       Hawthorne's comments have to be regarded in the context of the settlers' history and religion. They believe that man is a creature steeped in sin, ever since Adam and Eve's fall from innocence. To them, committing the original sin strapped human beings of their own free will, so that God now decides about their lives. Everything that happens is seen as God's will, and providence plays an important role.       Through the sacrifice and righteousness of Christ, however, there is a chance for people to be saved. One cannot definitely know who will be saved, although pious and faithful people are of course more likely to. The experience of conversion, in which the soul is touched by the Holy Spirit, so that the believer's heart is turned from sinfulness to holiness, is another indication that one is of the elect. Faithfulness and piety, rather than good deeds are what saves people. If someone has sinned, public confession is believed to take some of the burden of this sin off him.       The initial reason for the Puritans to leave their homes was the treatment they had to suffer from in their native England. They were brutally persecuted and were not allowed to practise their religion, because they said that the beliefs taught by the Anglican church were against the Bible. When they arrived in the New World, they were confronted with numerous threats from the outside. Their trying to take land away from the Indians caused many fights and attacks. Moreover, they had to deal with the total wilderness surrounding them. Under these frontier conditions, they needed harmony and peace inside the community in order to survive.       As a result, Hawthorne's founding fathers immediately saw the necessity to

Benchmark Jobs

In the business world today, many companies are made up of benchmark jobs and also non-benchmark jobs. A benchmark job is an occupation that is common throughout that field of work. Therefore, it is a job that has standard responsibilities that can be found from one organization to another. A non-benchmark job is just the opposite. It is a job that it is unique to the organization and cannot be found in other organizations of the same occupation. Through our interviews one will be able to have a better understanding of a benchmark job, with it being applied to reality. Also, through reading, â€Å"Lectures on the Measurement and Evaluation† by Saul Rosen one will be able to clearly identify a benchmark job. Throughout this article, it goes into detail about real and synthetic benchmark job. As stated in the article, a synthetic benchmark job is one that has been designed specifically for inclusion in a benchmark model. They use this model of benchmark jobs for system measurements or testing of evaluation. Throughout the paper we will discuss the importance of benchmark jobs, the process of determination, what has been found in the past, future research, and discussion on personal interviews and information from articles and books. In the end the reader will be able to have a better understanding from our research on benchmark jobs. The importance of a benchmark job Many individuals may wonder why benchmark jobs are important to an organization. Companies use benchmark jobs as a form of evaluation in order to better their company. Through this information it opens the eyes of the organization to be able to see many new methods and ideas that they may not of otherwise been able to acknowledge. They use these methods and ideas towards improving their effectiveness within the company. Another benefit of a benchmark job is that they can be applied to many different kinds of jobs and also newly created jobs. It is not built to only benefit a certain type of career. The benchmark job process In order to determine a benchmark job, the company can do a survey to compare jobs throughout their industry. There are several questions that a company can ask themselves in order to determine what occupations within their company are classified as a benchmark job. Why does the job exist? What knowledge is needed? What does the job consist of? What couldn’t be done without it? Does almost every company in our industry have this job? Simple questions like these can help businesses determine what jobs are a benchmark job. Some examples of a benchmark job would be a secretary in an administrative company, a scientist in a technical group, or an inspector in a manufacturing business. In the reading â€Å"Handbook of Industrial Engineering: Technology and Operations Management† it discusses the benchmark job process and how it is used for evaluations. The first step is to select a benchmark job. This is very critical to an evaluation, because the entire method is based on them. These benchmark jobs serve as reference points. The number of benchmark jobs for the evaluation varies, because it depends on the range and diversity of the work to be evaluated. Next, one will want to rank the benchmark job. They are ranked on each compensable factor, they use the example of a job family consisting of six jobs is first ranked on mental requirements, 1 being the highest, then on experience and skills, and so on. After each benchmark job is ranked on each factor the next step is to allocate the current wages of that benchmark job among the compensable factors. â€Å"This is done by deciding how much of the wage rate for each benchmark job is associated with mental demands, how much with physical requirements, and so on, across the compensable factors (Salvendy, Gavriel). †

The Giving Pledge

A – The Giving Pledge 1) The giving pledge is a growing trend among rich families and individuals in America. It includes that the rich people, who want to join the trend have to donate at least half of their wealth to charity. The people who make the pledge, have all that in common, that even though they give away half of their fortune, they still have more money than they can spend in a lifetime. In text two â€Å"My Philanthropic Pledge† Warren Buffet writes subjectively about the trend, and the reasons why he has make the pledge. He advocates the pledge, and encourages other wealthy people to do the same.One major argue he uses is that even though the supporters have to give away half of the fortune, it doesn’t necessarily means they have to change their lifestyle, but they can change thousands of people’s lifestyles for the better. It can mean life or dead for the poor and suffering, while it means little or big yacht for the rich. All in all, the att itude is very positive about the pledge, and as I wrote before, does Buffet advocate the trend with examples from his own life. He is the founder of â€Å"The Giving Pledge† and has self agreed to donate 99% of his fortune to charity.The attitude and tone is very different in text tree â€Å"The rich want a better world? Try paying fair wages and tax† written by Peter Wilby. Just by reading the headline you can sense the aggressive tone, and know how Peter Wilby sees the trend. He stands as an opponent to the pledge. One of his points is that â€Å"the poor is written out of their own story† – he thinks that the poor have no influence on what the money the wealthy ones have donated is used on, and what the money really should go to, to help them as much as possible.Another main argue he uses is, that to make permanent change in developing countries, the initiative and alteration has to come from the inside – in other words, there has to be a form f or revolution, to make the changes permanent. He also accentuates that the charity given by Warren Buffet, Bill Gates and other rich people place them in a very good light. And that would maybe even bring them even more money, because the people who make them rich (their customers) would think good thoughts about wealthy people who give money to charity.Wilby therefore thinks that rich people, who have enough money to make the pledge, should spend their money on paying taxes, stop lobbying against taxation, spend there money on better conditions for their employees and should lay their focus and money on stopping production of products in a way that damages the environment. 2) At first while reading text one â€Å"Band of billionaires pledge to give to charity† written by Jon Swartz, the impression is that the text is very objective. The headline seems objective and informal, and the tone and language the text is written in is very formal.But then, while reading further on, w hen you think about the intention of the text and the circumstance, some hidden opinions appears. The circumstance is that Gates, Buffet and other billionaires have agreed to give at least 50% of their fortune to charity, and they call on other billionaires to do the same. If the focus thereafter is the intention of the text it is clear that Jon Swartz wants to set the billionaires in a good light. That can be seen by the way he highlights who has given money, how much they gave, why they did it and when they did it.Besides that there is not any counterarguments why you should give money to charity, it is only pictured like a very decent and good thing to do. To increase that intention, Jon Swartz has only quoted people who support and advocates the pledge. 3) Taking my starting points in text two â€Å"My Philanthropic Pledge†, I will state my own opinions to â€Å"the giving pledge†. I can only agree with Warren Buffet that charity is a great thing to do. If I were r ich, I would do the same thing. If I could live, and live fantastically, for 1% of my fortune, while ther people around the world were suffering and starving, I would give the remaining 99% of my wealth to charity. Give the money to people who need it much more than I would. I think that is the only right thing to do. I can see the point in the argue Peter Wilby uses, that to make remaining changes, it has to come â€Å"from the inside† of the state. But I don’t think we are to sit and watch people die and suffer until that for happens. The money the wealthy people are willing to spend on charity can help a lot of people.Therefore it is a step on the road to a better world, and I think it is very generous and large of them to give away their fortune. One major point where I don’t agree with Wilby is when he mixes taxes into the whole thing. Of cause the rich people must pay taxes, and I do to think they should ensure that their production is not polluting. But I do not think there should be paid taxes of charity money, because the people who really need clean water, vaccines, educations etc. should get as much as possible for the money.

Cslrm Computerized Cashiering System

INTRODUCTION : INTRODUCTION Deals in all the requirements needed for managing the library. Process of maintaining data about books, transactions such as issue and return. The user need not visit the library every time to find an item; instead, he/she can search items from his/her own PC/laptop Slide 3: Transaction taking place in the library Study Objective : Study Objective Changing the present library management system of Shoolini University to Online LiMS. To reach the objective of efficient learning and studying in the University. To keep online record of the transactions and utilize human resources in an efficient and matured way.System Study : System Study Present Library System : Present Library System The library is managed by the librarian accompanied with 4 to 5 members’ staff. Library cards to the students as well as the teacher. Issue of the book done by the staff member of the library through the library card. Record of the transactions of books is maintained in w ritten and kept with the librarian. Drawbacks of present system : Drawbacks of present system Provides the facility of books only during the working hours of the University. The record keeping can create problems while maintaining.Record of the receipt of the new books is kept in written which can create problem in handling it. Workload to the staff members and no use of human resources. Proposed SystEm(eLibrary) : Proposed SystEm(eLibrary) A person should be able to: login to the system through the first page of the application. see the status of the books/journals borrowed/reserved. search for a particular book/journal. cancel the reservation made earlier for a particular book/journal Automatic mails should be sent to the users about the expiry of due dates for the books/journals borrowed by them.Login of the member : Issue of the books : Return of the books : Advantages of the Online LiMS : Advantages of the Online LiMS A 24-hour library management. Students according to their ne eds get the books issued and in case they are unable to return the book, they can immediately extend the date of return. Maintenance of the books becomes easy for the staff. The transactions are maintained online. Students as well as teachers can search for any book, magazine, Journal, member etc. Overview of the system : Overview of the system Must be introduced with :Must be introduced with Logon Capabilities: The system shall provide the users with logon capabilities. Mobile Devices The Online Library System is also supported on mobile devices such as cell phones. Alerts The system can alert the Librarian or the administrator in case of any problems. METHODS AND TECHNOLOGIES USED : METHODS AND TECHNOLOGIES USED Various methods used for making the project are: Microsoft Office Word : – For report making Microsoft Office PowerPoint : – For making the presentation Internet Explorer : – For gathering information Questionnaires I.For Teachers II. For Students The main aim of the project is the management of the database of the pharmaceutical shop. This is done by creating a database of the available medicines in the shop. The database is then connected to the main program by using interconnection of the Visual Basic program and the database already created. This program can be used in any pharmaceutical shops having a database to maintain. The software used can generate reports, as per the user's requirements. The software can print invoices, bills, receipts etc.It can also maintain the record of supplies sent in by the supplier CASHIERING AND STUDENT ACCOUNT SYSTEM Colegio de San Lorenzo Ruiz de Manila is currently using a manual way of recording, computing and storing the accounts of the students. The basic information of the student which includes the name, address course and year is written in the green form as well as the subjects that the students is going to enroll and the total assessment for the tuition fees. The cashier will copy t he name of the student, the course and year and the current school year and the total assessment and the initial payment to the index card.Before the student can take the examinations, the student needs to acquire examination permit from the cashier. To acquire examination permit, the student will have to pay his/her tuition fee every grading period. Paying the tuition fee is a burden both the students and the cashier due to the current manual system. The cashier will have to look the index card where the account of the student is written. Since it written in the index card, it takes lots of take to get the record of a particular student.Once the cashier found the index card, the cashier will write the payment received from the students to update the account. This is done using a calculator. Using manual computation sometimes causes an error. At the end of the day, the cashier will have to make a list and summary of the total collection of tuition fees. This is another difficult tas k to handle using manual system especially if there as lots of transactions that needs to be summarized. The summary of the collection will be submitted to the admin for verification.

Consumer Behavior Sample Exam (Master)

| |1. |The process of the exposure, attention, and interpretation of sensations is known as which of the following? | | | |a. | | | |perception | | | | | | | |b. | | |seeing | | | | | | | |c. | | | |thinking | | | | | | | |d. | | |sensing | | | | | | | |e. | | | |interpretation | | | | | | | | | | | | | | |User Responses: |a | | | | | |2. |An online shopping experience in which you can try on clothes is an example of which of the following? | | | |a. | | | |4D reality | | | | | | | |b. | | |differential reality | | | | | | | |c. | | | |modern reality | | | | | | | |d. | | |augmented reality | | | | | | | |e. | | | |digitized reality | | | | | | | | | | | | | | |User Responses: |d. | | | | | |3. |Which of the following senses is most closely linked to the limbic system? | | | |a. | | | |taste | | | | | | | |b. | | |touch | | | | | | | |c. | | | |smell | | | | | | | |d. | | |sound | | | | | | | |e. | | | |sight | | | | | | | | | | | | | | |User Responses: |c | | | | | |4. | Marketing messages that have a clearly defined stimulus as the focal point make use of which of the following principles? | | | |a. | | | |principle of interpretational bias | | | | | | | |b. | | |schema principle | | | | | | | |c. | | | |closure principle | | | | | | | |d. | | | |figure-ground principle | | | | | | |e. | | | |principle of similarity | | | | | | | | | | | | | | |User Responses: |d. figure-ground principle | | | | | |5. |Bertie Bott’s Every Flavor Beans are an example of which of the following? | | | |a. | | | |fictional reality | | | | | | | |b. | | |product placement | | | | | | | |c. | | | |augmented reality | | | | | | | |d. | | |product positioning | | | | | | | |e. | | | |hyperreality | | | | | | | | | | | | | | |User Responses: |e. | | | | | |6. |Which of the following best exemplifies a difference between absolute threshold and differential threshold? | | | |a. | | | |Absolute thresholds are defined by the j. n. d. , whereas differential thresh olds are scientifically measured. | | | | | | | |b. | | |Absolute thresholds are the same between all people, whereas differential thresholds vary depending on the person. | | | | | | | |c. | | | |Differential thresholds do not rely on relative difference, which is a key factor of absolute thresholds. | | | | | | | |d. | | |Differential thresholds constantly change, whereas absolute thresholds remain the same. | | | | | | | |e. | | | |Differential thresholds apply to the difference between two stimuli, whereas absolute thresholds apply to only one. | | | | | | | | | | | | | | |User Responses: |e | | | | | |7. |In large portions of the developing world, refrigeration is a luxury. Because of this, ice cream and cold Coca-Cola are viewed as status| | | |symbols. In creating an advertising campaign for a new ice cream, advertisers may wish to draw on the strong feelings associated with | | | |cold products by utilizing which of the following? | | |a. | | | |evaluation | | | | | | | |b. | | | |sensory perception | | | | | | | |c. | | |hedonic consumption | | | | | | | |d. | | | |sensory inputs | | | | | | | |e. | | |attention | | | | | | | | | | | | | | | |User Responses: |c | | | | | |8. |Which of the following is a similarity between the emotional impact and the design of a product? | | | |a. | | |Both are key elements of the marketing strategies of Proctor and Gamble. | | | | | | | |b. | | | |Both have an increasing impact on consumers’ buying decisions. | | | | | | | |c. | | | |Both are less important than price and product quality. | | | | | | |d. | | | |Both matter only when marketing items that are household staples. | | | | | | | |e. | | | |Both are shown to be more important for older consumers. | | | | | | | | | | | | | | |User Responses: |b | | | | | |9. |You notice a giant new billboard when driving to work one day. It has been cut out in the shape of the car it is advertising, and its | | | |bright red color continually catches your att ention, as you look at it out of the corner of your eye as you drive. The marketing team | | | |behind this ad was likely trying to create which of the following? | | | |a. | | |discrimination | | | | | | | |b. | | | |contrast | | | | | | | |c. | | |adaptation | | | | | | | |d. | | | |relevance | | | | | | | |e. | | |exposure | | | | | | | | | | | | | | | |User Responses: |b | | | | |10. |You grew up drinking ginger ale only when you were sick. Now, you associate ginger ale with being sick but well-taken care of. This is | | | |an example of which of the following? | | | |a. | | | |belief | | | | | | | |b. | | |gestalt | | | | | | | |c. | | | |memory | | | | | | | |d. | | |sublimination | | | | | | | |e. | | | |schema | | | | | | | | | | | | | | |User Responses: |e | | | | | |11. |Which of the following most likely does NOT represent a key factor in Method’s ability to secure a major contract with Target over more | | | |traditional brands, such as Proctor and Ga mble? | | | |a. | | |a move away from traditional, staid forms of marketing | | | | | | | |b. | | | |an increased emphasis on emotional impact and surprise | | | | | | | |c. | | |the appeal of a tried and true, high-quality product | | | | | | | |d. | | | |the use of a unique, aesthetically pleasing design | | | | | | | |e. | | |a realization that consumers want unusual, exotic products | | | | | | | | | | | | | | |User Responses: |c | | | | | |12. |As technologies improve, which of the following marketing techniques do you expect to see expand in use? | | | |a. | | | |psychophysics | | | | | | | |b. | | |trade dress | | | | | | | |c. | | | |hedonic marketing | | | | | | | |d. | | |subliminal messaging | | | | | | | |e. | | | |augmented reality | | | | | | | | | | | | | | |User Responses: |e | | | | | |13. |As debate rages over whether there are some places that should inherently be off limits to advertisements, which of the following might | | | |present an additional arg ument from a marketing perspective towards keeping some spaces sacred? | | | |a. | | | |Advertisements may have a negative impact on brain function and young children’s ability to focus. | | | | | | |b. | | | |Hedonic consumption can extend to place and time, so marketers may one day be able to market the absence of ads. | | | | | | | |c. | | | |Maintaining natural beauty and untouched places is critical so that these images can be used for marketing campaigns. | | | | | | | |d. | | |Consumers have only limited attentions, so offering them certain breaks will make them more likely to pay attention to ads in other | | | |places. | | | | | | | |e. | | | |It is important for advertisers to stay on the good side of consumers; otherwise, marketing would cease to be effective. | | | | | | | | | | | | | | |User Responses: |d. | | | | | |14. |As the economy begins to recover after the global banking crises of 2009 and 2010, which might you expect to see? | | | |a. | | |increased pac kage sizes | | | | | | | |b. | | | |less frivolous product placement | | | | | | | |c. | | |higher differential thresholds | | | | | | | |d. | | | |more sensory marketing | | | | | | | |e. | | |better advertising campaigns | | | | | | | | | | | | | | | |User Responses: |a. | | | | |15. |Considering what you know about sensory marketing, which of the following would most likely NOT have contributed to the success of | | | |Apple’s iPhone? | | | |a. | | | |subliminal messaging | | | | | | | |b. | | |emotional impact | | | | | | | |c. | | | |use of the haptic sense | | | | | | | |d. | | |an aesthetically appealing design | | | | | | | |e. | | | |a natural user interface | | | | | | | | | | | | | |User Responses: |a | | | | | |16. |You have been tasked with designing a marketing campaign for a new flavor of ice cream. Outline your campaign in detail, describing how | | | |you will not only appeal to hedonic consumption, but also ensure that your message will be heard by con sumers. | | | | | | | | | | |1. |Which of the following is NOT an example of a sensation? | | | |a. | | | |thought | | | | | | | |b. | | |texture | | | | | | | |c. | | | |light | | | | | | | |d. | | |sound | | | | | | | |e. | | | |odor | | | | | | | | | | | | | | |User Responses: |a. thought | | | | | |2. |The process by which people select, organize, and interpret sensations is known as which of the following? | | | |a. | | | |attention | | | | | | | |b. | | |exposure | | | | | | | |c. | | | |perception | | | | | | | |d. | | |information processing | | | | | | | |e. | | | |interpretation | | | | | | | | | | | | | | |User Responses: |c | | | | | |3. |Which of the following companies capitalized on consumer desire for pleasing product design? | | | |a. | | | |Clorox | | | | | | | |b. | | |Walmart | | | | | | | |c. | | | |Proctor and Gamble | | | | | | | |d. | | |Coca-Cola | | | | | | | |e. | | | |Method | | | | | | | | | | | | | | |User Responses: |e | | | | | |4. |Brai n scans of consumers have shown that respondents show the fastest reaction times to which of the following? | | | |a. | | | |aesthetically pleasing packaging | | | | | | | |b. | | |well-known brands | | | | | | | |c. | | | |unique products | | | | | | | |d. | | |low pricing | | | | | | | |e. | | | |luxury goods | | | | | | | | | | | | | | |User Responses: |a | | | | | |5. |Which of the following best describes the haptic sense? | | | |a. | | | |sound | | | | | | | |b. | | |sight | | | | | | | |c. | | | |sight | | | | | | | |d. | | |touch | | | | | | | |e. | | | |smell | | | | | | | | | | | | | | |User Responses: |d | | | | | |6. |Marketing strategies where companies use the impact of sensations to attract consumers are known as which of the following? | | | |a. | | | |subliminal marketing | | | | | | | |b. | | |flash marketing | | | | | | | |c. | | | |competitive marketing | | | | | | | |d. | | |over marketing | | | | | | | |e. | | | |sensory marketing | | | | | | | | | | | | | | |User Responses: |e | | | | | |7. |The science of how the physical environment is integrated into our personal, subjective world is referred to as which of the following? | | | |a. | | | |biology | | | | | | | |b. | | | neuroscience | | | | | | | |c. | | | |psychophysics | | | | | | | |d. | | |sensology | | | | | | | |e. | | | |perceptional psychology | | | | | | | | | | | | | | |User Responses: |c | | | | | |8. |Combining a physical layer with a digital layer is known as which of the following? | | | |a. | | | |augmented reality | | | | | | | |b. | | |four dimensional reality | | | | | | | |c. | | | |digitized reality | | | | | | | |d. | | |differential reality | | | | | | | |e. | | | |web-based reality | | | | | | | | | | | | | | |User Responses: |a. augmented reality | | |9. |All of the following are factors that determine which stimuli consumers process EXCEPT which? | | | |a. | | | |perceptual defense | | | | | | | |b. | | |perceptual vigilance | | | | | | | |c. | | | |experience | | | | | | | |d. | | |attention | | | | | | | |e. | | | |adaptation | | | | | | | | | | | | | | |User Responses: |d | | | | | |10. |Tiny figures inserted into magazine advertising via high-speed photography or airbrushing are forms of which of the following? | | | |a. | | | |sensory overload | | | | | | | |b. | | |subliminal messaging | | | | | | | |c. | | | |attention | | | | | | | |d. | | |rich media | | | | | | | |e. | | | |perceptual filters | | | | | | | | | | | | | | |User Responses: |b. subliminal messaging | | | | | |11. |Which of the following is the process of assigning meaning to sensory stimuli? | | | |a. | | | |imprinting | | | | | | | |b. | | |interpretation | | | | | | | |c. | | | |relevance | | | | | | | |d. | | |priming | | | | | | | |e. | | | |expectation | | | | | | | | | | | | | | |User Responses: |b. | | | | | |12. |Which of the following principles states that one part of a stimulus will dominate while other parts recede? | | | |a. | | | |principle of interpretational bias | | | | | | | |b. | | |figure-ground principle | | | | | | | |c. | | | |closure principle | | | | | | | |d. | | |principle of similarity | | | | | | | |e. | | | |schema principle | | | | | | | | | | | | | | |User Responses: |b. | | | | | |13. |The process of making real what is initially simulation is referred to as which of the following? | | | |a. | | | |price leadership | | | | | | | |b. | | |subliminal perception | | | | | | | |c. | | | |reverse product placement | | | | | | | |d. | | |hyperreality | | | | | | | |e. | | | |perceptual positioning | | | | | | | | | | | | | | |User Responses: |d. | | | | | |14. |Which of the following is one of the three basic components of a marketing message? | | | |a. | | | |size | | | | | | | |b. | | |sign | | | | | | | |c. | | | |shape | | | | | | | |d. | | |index | | | | | | | |e. | | | |color | | | | | | | | | | | | | | |User Responses: |b. | | | | 1. Which of the following is one of the 3 basic components of a marketing message? Size/sign or object/shape/index/color 2. Which of the following is not a sensory reception? Eyes/nose/ears/brain/mouth 3. The immediate response of our sensory receptors to basic stimuli is known as which of the following? Perception/sensation/attention/exposure/information processing 4. Target used consumer appreciation for great design to make all of the following designers household name EXCEPT which of the following?Philippe starch/karim Rashid/todd Oldham/Isaac Mizrahi/Aradhna Krishna 5. All but which of the following are examples of companies that capitalized on consumer desire for pleasing product design? Method/Coca Cola/Gillette/Apple/Target 6. The Limbic system is a characteristic of which sense? Smell/sight/sound/sight/touch 7. A characteristic that sticks with a consumer, helping him or her to remember a product in a positive and unique way, is referred to as which of the following? Phoneme/ visual cue/trade dress/sensor y signature/audio watermark . Which of the following fields examines how we pick up and integrate sensory information? Neurobiology/perception studies/sensory dynamic/phrenology/psychophysics 9. Which of the following is NOT an example of an augmented reality? A fashionista virtual room/a yellow line showing a first down in football/goggle goggles/iButterifly/ video games 10. The fact that consumers are more likely to be aware of stimuli that relate to their current needs is known as? Perceptual defense/adaptation/attention/experience/perceptual vigilance 1. Embeds are forms of which of the following: Augmented reality/subliminal messaging/perceptual filters/rich media/sensory overload 12. Which of the following principles states that consumers tend to group together objects that share physical characteristics: Principle of similarity/closure principle/principle of Interpretational bias/figure-ground principle/schema principle 13. When certain stimuli evoke a set of benefits that we assign to the stimuli, it is referred to as which of the following:Schema/priming/expectation/imprinting/interpretation 14. Which of the following is a way that signs or symbols can connect to products: Size/sign/index/color/shape 15. Cases where fictional products that appear in shows become popular in the real world are known as: Reverse product placement/subliminal perception/augmented reality/perceptual positioning/price leadership |Which of the following principles states that people are likely to fill in the pieces in an incomplete picture, often without realizing it? |(1point) | | | |[pic][pic] | |[pic]schema principle | | | | | | | | | | |[pic][pic][pic] | |[pic]principle of interpretational bias | |[pic] | | | | | | | | | |[pic][pic][pic] | |[pic]closure principle | | | | | | | | | | | |[pic][pic] | |[pic]principle of similarity | | | | | | | | | | | |[pic][pic] | |[pic]figure-ground principle | | | | |