Reporting the Survey on Green Organic Restaurant Research Paper

Reporting the Survey on verdancy Organic Restaurant - Research Paper ExampleThere are significant challenges pertaining to convincing consumers that parkland Organic cafe is introducing a new product, and it is healthy, or it promotes a healthy lifestyle. Therefore, the cafe has to direct, shape and heighten on how customers will perceive its new product. How customers see an organizations brand is not in force(p) what their eyes see but what they think and feel (Kotler, Pfoertsch and Michi 187). Green Organic cafes main objective is to promote healthy lifestyle by emphasizing on the quality of their product and the uniqueness of raw food. Presently, the raw food trends have less exposure, and are a well-known lifestyle in other parts of the world. There is lack of knowledge about raw food, in Kazakhstan, which might be a constraining force. A negative impression, which will be harder to change, can be created when clients lack information. Therefore, this behold has the main o bjective of carrying out a thorough market analysis. The study seeks to find out the restaurants and cafes in Almaty that are sensed to serve healthy food. Furthermore, the study seeks to establish the level of efficiency of online shopping process in the food labor in Almaty. The main guessing of this study is to establish whether there is a relationship amongst the perceptions of what healthy food is and accepting the new brand/ product, which is raw food. Another hypothesis is that of establishing whether there is a relationship between efficiency of online shopping service in the food industry and acceptance of new brands. Given that there are no traditional or new media channel that Green Organic cafe has used for promotion, the hypotheses will establish whether there is a relationship between online shopping service in the food industry and acceptance of new products and brands introduced by restaurants that are perceived to serve healthy foo